This is the the first in a series of tips or suggestions to help you and your business make the most of the economic recovery. The first tip is aimed specifically at business to business organizations:
Tip #1: Do you understand who are the new decision-makers and what they want?
Chances are that the recession has changed the critical decision-makers in your clients’ (and potential clients’ too) organizations. The real decision-makers are now higher up the hierarchy. So have you found out who they are, what they want and how they make their purchase decisions?