3D Consumer Repletion


An interesting article appeared in today’s Financial Times[1] noting the failure of recently released 3D films – which may have implications for the take up of the next wave of consumer-focused innovation – 3D TV.  Here in the double-dip threatened UK, 3DTV will follow hard on the heals of full HD TV sales.

The underlying message in the FT article is to beware of an unquenchable consumer thirst for the next technological innovation – that just might be a characteristic of the pre-recession world that may be lost for a decade – especially in respect of consumers in developed economies.

Time to revisit the business plan?

Reference
Garrahan, M (2010) Fears for future of 3D as films flop. Financial Times 15 August

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