The upside of a recession is that it brings with it a wave of creative destruction, generating new opportunities. The sting in the tail however, is that this wave will also threaten established business strategies, making some obsolete.
Many businesses are in the vice-like grip of the recession – on one side there is the need to to stem losses – on the other is an awareness that past strategies and ways of doing business might not work in the future. In this situation it can be difficult to decide what to do next.
My research from the last recession reveals that a special type of change management is needed – to read more about change and creative destructive just click here to go to my executive briefing Recession and Creative Destruction: Guidelines for change management.
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