A lesson (one of many) from the Ukraine Crisis


As most of you know, I spend a lot of time thinking about the future of the business world from less than conventional angles.

One of the most popular arguments that I hear supporting the mainstream view that the world is moving in one stoppable direction – the creation of one global marketplace – is that nations are just too deeply interconnected to push the one world globalisation apple cart off course. It sounds quite sensible. It might just hold up. One problem is, however, that we heard this all before – just before 1914.

But there’s another problem. And this is one of the big emerging lessons from the Ukraine Crisis – economic interconnectedness can be used to leverage – increase the power of players that don’t want to play by the rules of the game. So we are in a strange position that globalisation, in its current stage of development encourages difference, not alignment.

But how many business plans consider this type of ‘negative’ leverage?

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