In my last posting Davos 2009, Recession and Business Strategy: Quo Vadis? I included some straightforward questions to start the process of “stress testing” your business strategy. In this posting I would like to explore the issue of “Stress” from a different perspective, which has a distinctly human element.
Unfortunately all the dials (or most of them) are pointing to a period of prolonged economic recession. And we cannot be sure, with any degree certainty, what the post recession world will look like. As I explain in my recession scenarios,we could face four completely different worlds.
This means, probably for the first time in our lives, that we will have to live through a period of extended business and strategic ambiguity. Some observers tell us that we are entering a depression that could last for up to 10 years.
We know too little, from both strategy and human perspectives, of what the challenges are for living and managing in a such a period of extended ambiguity. Together with my colleagues, I am interested in exploring further the strategic and psychological implications both of this economic downturn and the prospect of a long period of “strategic ambiguity”.
I would therefore be grateful if you could spare a few minutes to complete the following survey. It can be completed anonymously and only the aggregated findings will be published. The results will help us to gain a deeper understanding of the challenges that we face. To participate, please click on the button below.
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