marketing strategy


Navigating the Recession: The waves of change 1

A clear point emanating from my earlier posts and, importantly, discussions with business managers and leaders is that we cannot afford just to “sit this one out” and expect the business world (and in fact the world in general) to be in exactly the same shape as it was before […]


Davos 2009, Recession and Business Strategy: Quo Vadis? 1

Davos: Are the muddied waters clearer? [Updated 25 February 2009] I thought that I would save my next blog entry on the strategy implications of economic recession until the conclusions of the World Economic Forum meeting in Davos emerged. I wanted to use the output from Davos to review my […]