So how are:
(a) The emerging sovereign debt crisis in Greece
(b) Google’s disagreement with China
(c) The 2010 Non-Proliferation Treaty Review Conference (due to start on 30th April)
Well, they are all what I call “shaping events“.
The big question in every business leader’s mind must be “Will Globalization really work, or will we return to a divided world?”
Shaping events are events that we know, with a reasonable degree of certainty, will come to fruition. When they do, we can see the reaction. And the world’s reaction will give us powerful clues as to which way the world is moving and how business and private lives may change.
Other examples of shaping events are
- Emerging food shortages
- An energy supply crisis
- Aging populations in the developed economies
- The success of Nato’s military operations in Afghanistan.
There are more, and tracking shaping events in a world that is in a state of flux is now a critical activity for any business – as important as tracking your competitors.